In 1976 Geoff’s son, Robert Gerard AO took over the reins of the business with a plan to make Clipsal one of the biggest electrical accessory brand names in the world. His perseverance in Asia led to a strong trade partnership with the Lo-Family of Gold Peak Industries in Hong Kong to become the number one brand throughout Asia. In Australia, Robert’s inspirational leadership played a vital role in increasing the visibility of the Clipsal brand by producing a bigger range of products than its competitors backed by increased levels of service to the electrical contractor.

MARKETING INITIATIVES TO STRENGTHEN THE BRAND

Over the years Clipsal Australia has grown and evolved with great success. Their marketing initiatives and consumer campaigns, ensure commitment to valued customers.

To ensure adequate support for Clipsal's vast product range, four distinct business units have been created. Clipsal comprise of four individual business units giving Clipsal the ability to specialise in all areas of producing and supplying electrical products to Commercial, Industrial and Domestic markets.

• Electrical & Wiring Accessories
• Industrial Switch & Sockets
• Datacomms
• Lighting Control Systems